Fluffy Friends is a start-up pet treat brand that produces quality, sustainable treats in Sydney, Australia. I was tasked with building upon the previously limited brand, accentuating the quality of the treats. This included creating a logo, style guide, systems for content creation, and website advisory. All of these must be simple to implement for anyone working with the brand in the future. (Inc non-designers)
In this project, I wanted to create something adaptable in scale and application to allow for the expansion of the Fluffy Friends in any situation. To do this, I made a mark that could shift colours and scales and be partially blocked off whilst remaining recognisable.
I created a simple colour pallet that's reflective of the brand's goals of authority and quality. Similarly, these colours came with a guide on how to use them in future assets.
This project came with a lot more surrounding the implementation of the brand, as well as a guide into how we want to present ourselves in accordance with the brand's story. Of a passionate, caring, quality dog treat maker.
Fluffy Friends was a pleasure, so I threw in a few extra sticker/asset designs for use in whatever they see fit.
