During my time at Sherry as a Junior Designer, I contributed to a variety of internal and external projects for Visa, assisting the creative team with animated and static presentations, publication layouts, and icon design. My role centred on following the art director’s vision, ensuring every deliverable was brand-aligned, consistent, and executed to a high standard.
My Role: Working on decks and publications, I took briefs from the art directors and executed them alongside Sherry’s Head of Digital. My role focused on translating visual direction into brand-consistent presentations, layouts, and icons. Where needed, I extended the brand system, introducing new icons that felt cohesive and intentional. The process was collaborative and iterative, with regular feedback guiding each stage.
This project sharpened my ability to translate creative direction into polished, brand-aligned outcomes within a large-scale identity system. It deepened my understanding of how small design decisions from layout to motion can impact clarity and consistency. It reinforced the importance of collaboration and communication when working across a broader creative team.
