The Quest Gaming Lounge brand was developed under Studio 3AM during the 87012 VC Project at UTS. It focused on creating a motion identity, emphasising inclusivity and avoiding stereotypical gaming imagery. The project deliverables included a motion-style guide, an animated mockup, and an adaptable brand identity.
Insight: Gaming is about escape and community rather than tangible action. The brand should be created to enable the community and its escapist nature.
